This is Why Your Sales are Slow...

No, you're not going to go out of business... keep reading and hopefully I can give you some insight into whats going on.

After a year of being on lockdown, as soon as restrictions get lifted, nobody has anything on their mind other than filling up their diary with social events, and enjoying themselves. People are reuniting with loved ones they haven't seen, they're going back to their favourite restaurants, they're going out to feel the sun on their skin.

While your online sales may have been booming throughout the pandemic when people had nothing else to do except sit at home feeling sad and shopping online to feel some sort of excitement; right now, your online store is the last thing on their mind. If they love your products, returning customers will be back as soon as they realize they need a top-up, but as for new customers, you're surely going to see a decline for a few weeks while people get 'outside' out of their system.

I've had a lot of clients reach out to me in a panic over these past few weeks as the lockdown restrictions have eased in the UK. If you're worried too, I'll tell you what I've told them... go out and enjoy the summer. You're still trying to use 'lockdown blues' messaging to sell your products and thats not going to work while people are flying out on holidays, riding jet skis and drinking cocktails poolside. You need to step away from the computer, go out and read the room. Find out what the 'vibe' is so that you can change your messaging to match how your target audience is feeling.

Most importantly, you just need to give it some time. People are going to be having fun this summer. They've done a lot of online shopping this past year and now they're putting their disposable income toward social gatherings, they'll circle back around to your website soon.