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Hero / cover Social apps on a phone with headline: “Social media is getting weird — build direct lines.” Diagram: shop window vs shop Diagram showing “Social = shop window” pointing to “Shop = email, WhatsApp, SMS, IRL community.” Direct-lines stack Arrows from a social feed to icons for email, WhatsApp/Telegram, SMS, and a Status/Updates page. Accessibility checklist Checklist card: plain language, alt text, captions, readable contrast, translation options. Community rules screenshot Pinned group message listing house rules and crisis signposting; no personal data shown. Status/Updates page Website page with timestamped update and “next update time” banner plus email signup. Moderation SOP Flow chart for escalation: monitor → flag → safeguard contact → public update. Tabletop drill photo Two team members at a laptop running a comms drill; sticky notes on the desk. Resource drop graphic Card titled “Resource Drop” linking to a 5-step guide; save icon shown. CTA banner

Hero / cover Social apps on a phone with headline: “Social media is getting weird — build direct lines.” Diagram: shop window vs shop Diagram showing “Social = shop window” pointing to “Shop = email, WhatsApp, SMS, IRL community.” Direct-lines stack Arrows from a social feed to icons for email, WhatsApp/Telegram, SMS, and a Status/Updates page. Accessibility checklist Checklist card: plain language, alt text, captions, readable contrast, translation options. Community rules screenshot Pinned group message listing house rules and crisis signposting; no personal data shown. Status/Updates page Website page with timestamped update and “next update time” banner plus email signup. Moderation SOP Flow chart for escalation: monitor → flag → safeguard contact → public update. Tabletop drill photo Two team members at a laptop running a comms drill; sticky notes on the desk. Resource drop graphic Card titled “Resource Drop” linking to a 5-step guide; save icon shown. CTA banner

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