The Content Creator's New Groove

It feels like many creatives have finally got their groove back! Well actually, it feels like they've got a whole new groove all together. Congratulations if that's you!

I started to feel a shift during the Spring of 2021, it felt like so many creatives felt 'lost'. On Jul 19th 2021 I wrote a blog titled 'You're Going To Get Your Groove Back' here is a excerpt from it...

"Right now, there is an overwhelming disoriented feeling, people are not feeling connected to their content anymore and they don't know why. I'm not going to ignore that. I could act like I don't feel it and I could just continue teaching people how to build a mailing list or whatever but a lot of people are not there yet. A lot of people still just need space to decide what direction they want to take their platforms in."

I ended that blog with this little encouragement...

"I say this with love, honestly, just breathe. You'll get your groove back."

I know it's been painful and confusing. I know many of you have questioned yourself, doubted yourself and struggled in ways that you cannot even begin to explain. I know you've had to grieve the old version of yourself while forging ahead to your new life.

And now we've "returned". I use that word loosely because none of us are anything like we were before. We've evolved in almost every way imaginable. We've built new paths, gone in different directions, found purpose in new areas and abandoned some of the work that used to be a core part of our identity.

No this has not been a walk in the park. But we made it (kinda) and I know some of you are still working out the final details and making sense of a few more things, that's fine. It's a process. Nevertheless, it's so beautiful to see the peace that is sweeping over us as a collective.

Now that you're back, I need to let you know that this new identity that you've found is going to feel strange sometimes. It's like waking up in a new body, but you need to remind yourself daily that you're in the right place doing the right thing. You've been lost for so long, it's hard to trust the feeling of being 'found'. Remain consistent, keep reaffirming yourself daily. What you're doing is right. What you're doing matters.

What you're doing is right. What you're doing matters.

What you're doing is right. What you're doing matters.

What you're doing is right. What you're doing matters.

I'm so proud of you for staying the course and seeing this thing through to the other side.

What you're doing is right. What you're doing matters.

And if you're one of those people that are still in the middle of the "hard part" let me encourage you, this will pass, you will figure it out. Some advice for you...

The answers to your question will not be found in the "old you"... only the "new you" can help you with this one. So stop looking back and by all means necessary, with everything in you, push forward.