The Single Question That Will Give You Clarity.

For those of you who may not know, I do offer consultancy sessions. They are 1-1 calls where I help clients get unstuck with their digital marketing. Whenever a client comes to me with questions about what they should post on their social media pages, I always ask them one question that usually leads them to the realisation that they have the answer to that inside them the whole time.

The question is...

"what is the purpose of your social media page?"

I've been silent on social media since October because I've been so overwhelmed with life, work and other things, but also, at some point I stopped identifying with the version of myself that I was portraying online. Not sure when that happened and I'm not sure why, but one day, I just didn't know what to post anymore. So I stopped trying to figure it out and I threw myself into my work instead.

Today as I was thinking about how I want to reinvent myself this year, all of a sudden I remembered that I had forgotten to ask myself the question!

What is the purpose of my social media pages?

In order to find any kind of inspiration for what content you ought to be posting, you first need to have a purpose. Why are you online Patrice?

• Are you here to get customers?

• Are you here to build a personal brand? If yes, why? What opportunities do you hope this will open up for you?

• Are you here to to keep up with friends and family?

• Are you here to find people who are likeminded? To be a part of a community of people with similar interests?

• Are you here to gather information about certain topics and learn more about something you're interested in?

• Are you here because you need a creative outlet, somewhere to share your art-form?

• Are you here to feed your ego? Maybe you have some insecurities and you're seeking validation from strangers?

Why are you online?

Once you know the answer to this question, then you can figure out what kind of "content" (if any) to create. You'll also be able to get your priorities straight. If you're online just to keep up with friends and family, then you won't worry about gaining followers. If you're there just to be a part of a community of people with similar interests, why does it matter what time of the day you post? Shouldn't you be more concerned about figuring out which hashtags to follow?

People pay me good money for that advice, so, you're welcome lol.